Top Down Ventures is proud to announce its strategic investment in UKON, the newly rebranded cyber‑insurance marketplace purpose-built to unite Managed Service Providers (MSPs) and insurance agents at the intersection of trust, protection, and growth.
UKON empowers the MSP channel to convert cyber risk into a revenue opportunity through embedded coverage workflows, intelligent risk assessment, and seamless access to top insurance carriers. This investment reflects growing momentum around cyber insurance in the MSP space, and the critical role of the channel in delivering cybersecurity assurance to underserved SMBs.
Where MSPs and Agents Meet
For too long, MSPs and insurance agents have worked in parallel rather than in partnership—technical protection on one side, financial risk transfer on the other. UKON changes that.
“Agents and MSPs don’t stand on opposite sides. Their real strength shows when they meet at the point of trust and coverage. where businesses gain resilience, clients know they’re protected, and revenue grows with confidence. That meeting place is UKON. the space where both sides move faster and achieve more together.”
UKON bridges these roles with embedded workflows that:
- Present cyber risk in financial terms, not just alerts
- Deliver automated quoting from top carriers for cyber and Tech E&O coverage
- Embed policy placement and renewals into MSP and agent platforms
- Provide client-ready reports that build confidence and convert trust into premium
Why UKON Matters
UKON addresses a major market gap: connecting the technical expertise of MSPs with the financial protection delivered by licensed agents. Its platform enables:
- Real-time quantification of risk exposure in business-relevant language
- Access to 50+ carriers through a streamlined, tech-enabled marketplace
- Direct integration of quoting and binding processes into day-to-day workflows
- Creation of actionable intelligence dashboards that turn cyber defense into client confidence
Strategic Channel Partnership
UKON has formed a key alliance with Pax8, enabling MSPs in the Pax8 ecosystem to more easily integrate UKON’s cyber‑insurance offering into their client portfolio. This partnership deepens UKON’s go‑to‑market reach and gives Pax8‑affiliated MSPs a differentiated revenue and protection solution.
Top Down’s Strategic Thesis
“UKON sits at the intersection of finance, cybersecurity, and service delivery,” said Joel Abramson, Managing Partner at Top Down Ventures. “As cyber risk becomes both more measurable and more monetizable, MSPs and agents need a common system of record. We believe UKON will be that system-purpose-built for the channel, with infrastructure-grade potential.”
About UKON
UKON is a cyber insurance marketplace purpose-built for the MSP and agent ecosystem. It translates technical risk into financial protection, unlocking new revenue streams while making clients measurably safer. With embedded quoting, integrated workflows, and intelligence dashboards, UKON enables providers to deliver a modern insurance experience fit for the digital age. Learn more at ukon.com
About Top Down Ventures
Top Down Ventures is the first early-stage venture capital firm focused on the MSP software ecosystem. The firm partners with founders building automation, intelligence, and governance platforms for the global SMB market. Through its research, events, and investments, Top Down’s mission is to elevate the MSP industry from Main Street to Wall Street.
For more information, visit topdown.ca