Top Down Capital Invests in Benji Pays to Revolutionize Payment Automation for MSPs

Top Down Capital is excited to announce its strategic growth investment in Benji Pays—an innovative payment automation platform designed specifically for Managed Service Providers (MSPs). This investment, completing just prior to the first close of Top Down Founders Fund I, includes participation from Ten Eighty Ventures and further solidifies our commitment to investing in the future of MSP software.

Benji Pays offers a cutting-edge solution to streamline payment processes, ensuring that MSPs maintain smooth cash flow and minimize errors. In an industry where speed and accuracy are critical, Benji Pays replaces manual, tedious payment methods with a more efficient, automated system that keeps pace with the demands of modern business, and sits on the cutting edge of AR automation, with insights and AI fueling future product releases to impact it’s partners even more.

“Our decision to invest in Benji Pays was driven by the vision of its founders and the platform's potential to solve real challenges for MSPs,” said Chris Day, Founder and Chairman of Top Down Capital. “We’re eager to support Benji Pays as they continue to scale, and we are committed to fostering key integrations with essential MSP tools like Halo, ConnectWise, and the forthcoming integration with ScalePad’s products, as well as other next-generation MSP solutions.”

Adam Crandall, Co-Founder of Benji Pays, shared his excitement about the partnership: “Top Down has a proven track record of scaling companies in the MSP space, and we see a huge opportunity here, with over 60% of MSPs still lacking a dedicated payments solution. This investment not only supports our growth but also strengthens our commitment to our core value of making people’s lives better, and will continue to honour our vision of building amazing solutions for our partners, including our existing network of ISOs and merchant platforms.”

In addition to this investment, Mike Walsh, Founder of previous Top Down portfolio standout Quoter, will be strategically advising Benji Pays through Top Down, providing valuable insights and guidance as the company continues to grow.

Founded in 2020 by Adam Crandall and Avery Davidow, Benji Pays is well-positioned to become a leading force in the MSP space by offering seamless integration with existing accounting tools, transparent pricing with no setup fees, and a user-friendly experience that keeps customers happy.